Emily Wright's Blog (1)

I work for a medium sized non-profit, one that employs over 150 across our five locations in New York State. Unfortunately, although they have been in existence for nearly 40 years, their marketing has remained in the 1970's. As a marketing specialist, I am asked to for lack of a better term, 'cold call' existing businesses in order to generate buzz about our agency and its ability to help. Unfortunately, the businesses I am trying to target (and their HR department) are 90% of the time unwillin… Continue