I work for a medium sized non-profit, one that employs over 150 across our five locations in New York State. Unfortunately, although they have been in existence for nearly 40 years, their marketing has remained in the 1970's. As a marketing specialist, I am asked to for lack of a better term, 'cold call' existing businesses in order to generate buzz about our agency and its ability to help. Unfortunately, the businesses I am trying to target (and their HR department) are 90% of the time unwillin…
Continue
Added by Emily Wright on June 4, 2009 at 12:52pm —
1 Comment
When people search for your name on Google (and if they are considering hiring you they do) you now have the ability to create a profile and have it show up on page one of Google.
Google Profiles is a somewhat new service from Google, but this week they started showing results for name searches on page one of search results.
John Jantsch placed details on his blog yesterday and people who took the five minutes to complete a profile found it on page one immediately. Do a Google search for Joe D…
Continue
Added by Joseph T. Dager on April 28, 2009 at 1:44pm —
No Comments

Introducing the 30 day JumpStart Plan. In this version you get the software as well as 2 meetings with a Duct Tape Marketing Coach to help you get started right, keep you on track and give yo
…
Continue
Added by Joseph T. Dager on April 24, 2009 at 11:22pm —
No Comments
Sarah Wilson sent this to me a few days ago and she could really use your help and thought that my would appreciate this news.

The
Fresh Air Fund is accepting applications for counselors for this coming summer of '09. We hire staff member…
Continue
Added by Joseph T. Dager on March 13, 2009 at 10:40pm —
No Comments
The number one fear people have is giving a speech. The second maybe thinking on how they are going to keep fresh content on a blog. Problogger this week is running a series on “How to Keep posts flowing on my blog.”

Great information and his 7 points:
Mind Mapping
Involve Readers
Explor…
Continue
Added by Joseph T. Dager on March 5, 2009 at 10:28pm —
No Comments
Shameless self promotion but this weekend I am the featured author on Business Week's home page.
http://www.businessweek.com/

Continue
Added by Joseph T. Dager on January 24, 2009 at 10:08am —
No Comments

Seth Godin was on the
Duct Tape Marketing Coaches Excellence Series recently and discussed marketing issues in 2009. And of course, he discussed being remarkable. I think when you roll out of bed each da…
Continue
Added by Joseph T. Dager on January 19, 2009 at 11:33am —
No Comments
The One Page Business PlanTM one day event is a fast pace series that will allow you to develop not only business plans, but a performance model for 1pageplan companies, divisions, departments and individuals. To execute better, faster and cheaper comes from the ability to implement common processes and practices across your entire organization. Without clarity there is procrastination, mistakes and ineffectiveness.
Business901 helps companies understand how to best define and utilize this proc…
Continue
Added by Joseph T. Dager on December 27, 2008 at 1:04pm —
No Comments
Marketing should be effective, efficient, and innovating, while focusing on understanding the customer’s needs. If we keep these thoughts in mind, we will only produce materials of value to a customer and only give the material to the customer when he needs it versus a constant barrage of information. The lean marketing assessment will provide a baseline upon which you can improve and most importantly provide a reference on what to do.
Many companies are now critically evaluating their processe…
Continue
Added by Joseph T. Dager on December 27, 2008 at 1:02pm —
No Comments

Anyway, who is better to talk about Social Media than John Jantsch. At least that is what Microsoft thinks.
Download this free e-book.
Just when you think you have heard enough there is more. I don't think this…
Continue
Added by Joseph T. Dager on November 13, 2008 at 12:15pm —
No Comments
Added by Joseph T. Dager on October 31, 2008 at 7:56am —
No Comments
Go to my blog for the links, Fundingyournonprofit.com
Audible.com is offering a free download of Tribes, a new audio book from Seth Godin. A companion casebook is also available as a PDF, also at no cost. This may change at any moment, so go get it now!
In honor of today's publication of my new book, Tribes, Seth asked the people who joined the online triiibe group to write an ebook.
And they did. It's more than 240 pages long, and it's free. Download CurrentTribesCasebook.pdf
You can get it…
Continue
Added by Joseph T. Dager on October 17, 2008 at 11:23am —
No Comments
If you would be interested in participating and being part of a published book, this is your chance. Read more:
Summary: Nonprofit Management Expert Needed
Category: Business & Finance
Name: Angela C. Adams
Email: aadams@atlantic-pub.com
Title: Managing Editor
Media Outlet/Publication: Book
Anonymous? No
Specific Geographic Region? No
Region:
Deadline: 2:00 PM EASTERN - October 8
Query:
"Atlantic Publishing Company is publishing a new book titled
"Nonprofit Management: Everything You Need…
Continue
Added by Joseph T. Dager on October 7, 2008 at 6:33am —
No Comments
Special Offer
Here is my offer to the first 2 organizations to purchase the software through my company. The cost for the software is $179.00 and I am going to include the seminar and reviews for an additional $700.00, The total cost will be $879.
This 7 day process is for next week starting on Tuesday, October 7, 2008.
1. Duct Tape Marketing Book(Value-$15.00)
2. Ultimate Marketing System(Value-$399.0)
3. Marketing Plan Pro(Value-$179.00)
4. 4 - 1 hour webinars on the Ultimate Marketing System…
Continue
Added by Joseph T. Dager on October 3, 2008 at 12:40pm —
No Comments
How-To: Use Social Media for Business
http://www.hubspot.com/social-media-marketing-kit
Learn how to leverage social media for your business with this free Social Media Marketing Kit. The kit includes a how-to video and eBook with tips and tricks for using social media - Twitter, Facebook, Digg, and more - to get found by and engage more potential customers online. Download the free kit >>
…
Continue
Added by Joseph T. Dager on September 17, 2008 at 9:29am —
No Comments
John Jantsch made a great post to
day on DTM..read the rest.
Create the biggest, most hard to ignore wall calendar you can find and post your year of marketing themes. Then break each month down into the action steps needed to make progress on the monthly theme. Finally, assign yourself or someone on your team daily action steps, appointments really, and then complete the daily marketing action before you pass Go or return another…
Continue
Added by Joseph T. Dager on September 3, 2008 at 10:42am —
No Comments
Just in case this didn't show up in the other area;
I am starting an online campaign to raise funds and am wondering if anyone has had experience with this venue. thanks
Continue
Added by LaVonne Stagg on September 2, 2008 at 11:53am —
2 Comments
Palo Alto software has just released special Nonprofit pricing on their latest release of Marketing Plan Pro. Click on the picture above which will take you to their site and than at the top click on the "Program" tab. Than click on Nonprofit and save some money. My offer still applies, not sure what it is. But the software through my site and I will work with...well
read the blog post Continue
Added by Joseph T. Dager on September 2, 2008 at 11:47am —
No Comments
This is one of those times that I probably am getting the cart ahead of the horse, but I have created this site for development of the Nonprofit Marketing Plans. I think it might turn into something interesting and encourage you to give a try. Ask some questions, create you own web page, upload some screen shots.
I will be posting comments about my work developing other nonprofit plans.
These open source site do not look like much til everyone starts adding their pictures and post. Take look a…
Continue
Added by Joseph T. Dager on August 27, 2008 at 7:50pm —
No Comments