Nonprofit Marketing Plans - Nonprofit Marketing Plans: Turning your passion into a plan

Nonprofit Marketing Plans: Turning your passion into a plan

Providing market planning assistance for nonprofits.

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How am I able to transform an ancient marketing position?

I work for a medium sized non-profit, one that employs over 150 across our five locations in New York State. Unfortunately, although they have been in existence for nearly 40 years, their marketing has remained in the 1970's. As a marketing specialist, I am asked to for lack of a better term, 'cold call' existing businesses in order to generate buzz about our agency and its ability to help. Unfortunately, the businesses I am trying to target (and their HR department) are 90% of the time unwillin… Continue

Posted by Emily Wright on June 4, 2009 at 12:52pm — 1 Comment

Something every person and organization should do now!

When people search for your name on Google (and if they are considering hiring you they do) you now have the ability to create a profile and have it show up on page one of Google.

Google Profiles is a somewhat new service from Google, but this week they started showing results for name searches on page one of search results.

John Jantsch placed details on his blog yesterday and people who took the five minutes to complete a profile found it on page one immediately. Do a Google search for Joe D… Continue

Posted by Joseph T. Dager on April 28, 2009 at 1:44pm

Funding Your Nonprofit

Fresh Air Fund Host Families

In 2009, The Fresh Air Fund’s Volunteer Host Family program, called Friendly Town, gave close to 5,000 New York City boys and girls, ages six to 18, free summer experiences in the country and the suburbs. Volunteer host families shared their friendship and homes up to two weeks or more in 13 Northeastern states from [...]

New in the Get Clients NOW Answer Center

New in the Get Clients Now Answer Center. This is a great value. Access it 24 hours a day, well organized and a wealth of information, especially for the Professional Service person. Education: Your Marketing Secret Weapon - Article by Frank Traditi Sometimes my quest for just the right information can [...]

Good interview on Lean in Healthcare

John Toussaint was interviewed by Pat Panchak, and this is an excerpt of it. You can view it at LeanROI.org. Part 1 of 6 John S. Toussaint is CEO emeritus of ThedaCare, and CEO of the ThedaCare Center for Healthcare Value. As a strong proponent of applying the lean methodology to rooting out waste across the [...]

Lean Enterprise and Thedacare team together to hold Strategy Deployment Virtual Event

Join John Toussaint, M.D., CEO of the ThedaCare Center for Healthcare Value, in a discussion on Strategy Deployment (also known as Hoshin Kanri or Policy Deployment). This event is presented by Healthcare Value Leaders, a partnership of the Lean Enterprise Institute and the ThedaCare Center. It’s a "virtual gemba" visit to ThedaCare - a 30 [...]

Why you should have an Ezine

I recently switched e-mail providers to Get Response. Here is an affiliate post that I think you may find interesting on why you should have an Ezine. Establish yourself as a trusted expert. People search online for information and will look to you, as a subject matter expert, to provide it to them. Every week (or [...]