I work for a medium sized non-profit, one that employs over 150 across our five locations in New York State. Unfortunately, although they have been in existence for nearly 40 years, their marketing has remained in the 1970's. As a marketing specialist, I am asked to for lack of a better term, 'cold call' existing businesses in order to generate buzz about our agency and its ability to help. Unfortunately, the businesses I am trying to target (and their HR department) are 90% of the time… Continue

When people search for your name on Google (and if they are considering hiring you they do) you now have the ability to create a profile and have it show up on page one of Google.



Google Profiles is a somewhat new service from Google, but this week they started showing results for name searches on page one of search results.



John Jantsch placed details on his blog yesterday and people who took the five minutes to complete a profile found it on page one immediately. Do a… Continue